Under the context of economic new normal, the growth rate of the national textile and apparel industry slows down, the brand concept of traditional apparel industries needs to be redefined, the business model is updated, and the upgrade of consumer demand will bring an impact on the traditional textile and apparel industry. More and more clothing companies have begun to move toward intelligence, brand, high-end, and costumes are gradually turning into fashion industries. Since the implementation of the transformation and upgrading of the implementation of apparel industries in 2018, the Hebei Textile and Apparel Industry has gradually promoted the span of the independent brand from the foundry, but the characteristic fashion culture and scale have not yet formed.
In order to accelerate the promotion of the textile and apparel development of Hebei Province to fashion, digital transformation and high quality development, build Hebei into a fashion cultural center with global influence, reshape the brilliance of the textile and apparel industry, the Hebei Provincial Political Consultative Conference Standing Committee, Provincial Chamber of Commerce President Yang Yu named four suggestions in the proposal.
The first is to improve the planning of the garment industry policy and optimize the development environment of the fashion. Yang 壹 said in the proposal, it is recommended that the government strengthens policy guidance to develop a high-quality development of high-quality development support for fashion Hebei garment industry, and establish a high-quality development cluster of 100 million yuan to 300 million yuan in Hebei Province. The funds are used to deepen technological innovation, boost manufacturing transformation and upgrading, promote open economy, strengthen financial services, and provide important support for the promotion of advanced clothing manufacturing and modern service industry deep integration, and support the traditional textile and garment industry. Advantaged industrial clusters, formulate innovative people to introduce implementation programs, attracting policies for fashion talent employment settlement, providing institutional guarantees to create a large environment that is conducive to the development of fashion industries.
The second is to speed up the construction of the creative park in the garment industry and promote the transformation of digital Hebei Province. Accelerated the construction of the city's clothing industry creative park, Yang 壹 named in the proposal + Big Data + Fashion Industry "model, establish a fashion industrial park in entity manufacturing and digital economic integration, introducing well-known domestic and foreign fashion brands, big data service companies, live broadcast, e-commerce operation, research and development design, original design, intelligent manufacturing The head enterprises and agencies in the field, strengthen the construction of the textile and apparel epidemic trends, brand display and new brand hatching, etc.
The third is to cultivate the characteristic industry in the field of new professional installations and open up the fashion of the stylish Hebei uniforms. my country's existing 650 million industrial army, occupational equipped with a market size of 300 billion yuan to 400 billion yuan, and has become a new highlight of the continuous growth in the apparel industry. Yang 壹 said in the proposal, it is recommended that the government will take this as an opportunity to clasp the civil ascending opportunity, relying on the development advantage of the three five2 professional faucets, cultivate the professional equipment of Hebei Province, and rang a group of competitiveness. Occupational advantage enterprises and strong brands; increase industry and financial institutions, broaden industrial financing channels, give full play to the advantages of industrial financing, and give corporate fund policy support; Guided the centralized procurement units prior to the priority of the province's brand occupation installations in the same price, and award more of the bidding qualifications with strength professional installation enterprises, further broaden the sales channels for the province's brand occupation, and establish a new image of the professional installation of Hebei Province. Create the development cluster of Hebei Province special career.
The fourth is to focus on doing a living fashion apparel exhibition economy, establishing a fashion Hebei brand image. In recent years, Hebei Province has focused on increasing the economic construction and service industrial development of the provincial capital of the provincial capital. Yang 壹 named in proposal suggests that the provincial government has set up a special fund for fashion clothing exhibition economy, helping sustained in Hebei Fashion Week and other various clothing and apparel exhibitions, fashion episodes, and ordinary conference activities. Established 15 million to 20 million time-weeks special funds, establish an official fashion organization, hosted by the Hebei Provincial Party Committee and Provincial Government, Provincial Department of Industry, and the Provincial Textile and Apparel Industry Association, the Provincial Clothing Chamber of Clothing, fixed annual 3 Month or September, the Fashion Week is permanently settled in Shijiazhuang International Convention and Exhibition Center. He strives to build a public service platform that has become an upgrade of fashion industries. Strengthening the docking of local markets and fashion elements, insisting into introducing and walking out, Participation in clothing enterprises in the provincial costumes and exhibitions give boost leasing, exhibition decoration and other cost reductions; at the same time, the garment enterprises exhibited from Shenzhen, Shanghai and other provinces have given 200,000 yuan fund reward, and participate in Milan, International fashion week, such as Tokyo, Paris, New York, gives 300,000 yuan fund awards, gradually establishing the image of the textile and apparel brand in Hebei Province, encouraging the costume brand in the province to go out of Hebei, and go to the international.
