The 2022 Winter Olympic Games, held in Beijing, adding a fire to China's continuous development of "ice and snow economy". The Peak of the Ministry of Commerce said on the 27th that the sales of outdoor products in 2021 increased by 30.8% year-on-year, with ski equipment to increase 55.2%. "Winter Olympics, Ice and Snow," Dean of the China Tourism Research Institute Dai Bin said, from the nationwide perspective, the new "Ice and Snow Economy" in the past four seasons in the north and south has been formed, Northeast, Beijing-Tianjin, Xinjiang The Qinghai-Tibet Plateau Ice and Snow Tourism Tape, which is represented by "Three Fortune", Tibet, and Qinghai, as well as the "Two Rise" of the Chinese and Western Snow and Snow Leisure Tape Represented by Sichuan, Guizhou and Hubei.
The Beijing Olympic Forest Park has been surrounded by a strong Winter Olympics, and the ice and snow movement welcomes a large number of ice and snow enthusiasts. Wang Qing took her daughter to practice skating in Ossen ice field. She introduced that she was a year of ice and snow sports enthusiasts. She hoped that her daughter also cultivated interest in ice and snow. To this end, she adds a more professional skating shoes to her own and her daughter and often uses the weekend time to Oisen skating. "The daughter was infected by the Olympic atmosphere, plus her exercise feel better, so it is very fast."
The Ossen snow field has a snowy, snow maze and other many sports entertainment projects. More and more people who like ice and snow are "."
Xu Xingfeng, the head of the Ministry of Commerce Market Operation and Consumption Promotion, said that the disclosed data shows that the ice and snow consumption is continuously warming, especially the opening of the Beijing Winter Olympics, all the places have set off the ice and snow consumption boom, Beijing, Jilin, Heilongjiang, Shanghai, Shanghai, Hubei and other places have carried out rich in content and variety of ice and snow consumption activities in the premise of exhibition of epidemic prevention. Some e-commerce platform ski supplies have increased by more than 1 time.
The Xinjiang Silk Road International Resort is located in Tianshan National Forest Park, with international event qualifications. A staff member of the Resort Reception Center told the Global Times reporter that may be because of the Causes of the Winter Olympics, people who come to ski tourism this year have increased significantly. There are both local tourists from Xinjiang, and there are tourists from all over the country, and even have a long-term foreign tourists. Xinjiang, in the snow, released 25 winter self-driving tour lines in November, 10 winter travel boutique lines such as ice and snow travel, and more than 1,500 ice and cultural tourism activities will be launched during the snow season.
The enthusiasm of ice and snow movement is constantly warming. Ctrip platform data shows that since December last year, the national ski resort New Year's holiday book increased by 86% year-on-year, of which users in North China and Northeast, one person choosable to choose a ski resort. .
The "China Ice and Snow Tourism Development Report (2022)" in China Tourism Research Institute shows that ice and snow travel is from new fashion, new folk customs into people (42.500, -1.05, -2.41%) normalized lifestyle, national ice and snow and leisure tourism From 2016-2017 Ice and snow season, it is more than 254 million in the 2020-2021 ice and snow season. It is expected that 2021-2022 Ice and snow seasons will reach 3005 billion, and the national ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan. .
Ice and snow sports and ice and snow tourism also stimulate e-commerce sales. The data provided by Jingdong to the Global Times, since the New Year Festival, the ice and snow movement has become the hottest "New Year", and the turnover increased by 135% year-on-year. Among them, the amount of ice and snow equipment has increased by 107% year-on-year, and the ice and snow sportswear increased by 99% year-on-year. The ice and snow sports protective gear increased by 41% year-on-year. Jingdong Monitoring data show that the enthusiasm of Ice and Snow is continuously spreading from traditional northern ice and snow sports, Guangxi, Anhui, Yunnan, Hubei, and Hunan have become the fastest growth in ice and snow consumption.
The data provided by Alibaba shows that during the Tmall "Double 11" period, the sales of ski supplies increased by 120% year-on-year. In December 2021, the reservation of Flying pig ice and snow tourism related commodities increased by more than 2 times in November.
B & Kong, a researcher of the International Market Research Department, the International Market Research Department, and the Winter Olympics will undoubtedly inspiring the enthusiasm of the ice and snow sports and ice and snow. In addition, the seasonal characteristics, the ice and snow movement gradually became an indispensable daily choice, ice and snow consumption The boom will not subside with the end of the Winter Olympics. He told reporters that the ice and snow economy combined with sports fitness and tourism will meet the consumer demand of modern people, which is expected to become a new highlight in China's consumer economy.
