Once upon a time, clothing and textiles were considered as low technical content and backward craftsmanship "sunset industry" and "700 million shirts to change 1 American aircraft" to reflect the embarrassment and helplessness of the entire industry. Facing the gap and deficiencies, my country's clothing and textile industry go against the current, to open up in order to open up, promote innovation, and continuously make up for the shortcomings of the industrial chain, and strive to climb the upper reaches of the value chain. A group of ethnic industrial enterprises represented by the Red Bean Group adhere to independent innovation, actively transform and upgrade, dance to the banner of high -end international high -end internationally, reshape the image of "new domestic goods" in clothing textiles, and inject fresh vitality and vitality into the industry.
"Chinese weaving" gorgeous turns "China Intelligent Manufacturing"
my country's textile skills have a long history and a long history. In the history of the development of textile development, silk fabrics have been regarded as luxury goods of the British royal family. It leads the fashion first and popular in Europe and has become the most important foreign trade hard core product. After the rise of the modern industrial revolution, after more than a hundred years, after 5 rounds of large -scale industrial transfer, my country has gradually developed into the global textile industry center.
After the reform and opening up, through the implementation of "transition and deformation", whether it is cotton yarn, cotton cloth and chemical fiber output, or the scale of clothing production, it has ranked first in the world and has become a veritable textile industry. In order to solve the problem of duplicate construction at low levels, my country takes compression and elimination of backward cotton spinning ingots as a breakthrough to promote the improvement of quality and efficiency of the textile industry. In 2001, joining the WTO enabled our country to integrate into the world economic system, and the textile industry ushered in another "golden period". On the basis of maintaining important indicators such as the production scale, industrial output value, and export amount of major products, since the "Thirteenth Five -Year Plan", my country's textile industry has accelerated into the transformation and upgrade channel. Driven, set foot on the road of "China Intelligent Manufacturing" to achieve technological breakthroughs in the fields of fiber materials, green manufacturing, textile machinery and other fields, and become the makers of international standards and technical regulations.
The textile industry is one of the industrial departments with the highest degree of openness, internationalization, and marketization of China. Today, China's clothing and textiles have changed from 60%of the global low -end markets to 60%of the mid -to -high -end market. Most of the indicators of my country's textile industry have reached or even ahead of the world's advanced level, and established the world's most complete modern textile manufacturing industry system. One echelon.
Shirt "New Chinese Store" advances into the international high -end
Dare to stand up to the tide, fight for the first time. As a domestic clothing head brand, red beans, long -term buried in the professional field, bold and innovative breakthroughs, with high -end and differentiated adaptation to consumption upgrades to continuously increase brand awareness and industry influence, and actively develop top clothing with international standards.
Started in 1957, red beans, shirts and trousers for 6 consecutive years have led the national sales, and the sales of shirts exceeded 200 million pieces. For shirts, easy-discoloration, no elastic force, breathable difference, hard mass, and not touch the pain points, red beans launched "0 shirts.
This shirt is designed by Patrick Grandin, a master of red beans and men's clothing with the world first -line clothing design master. As the former vice president of the world's top men's clothing brand Armani, Mr. PG said that the joint design is "a happy cooperation with the Chinese men's brand." Become a fashion, bring a decisive change to the men's clothing market, and bring freshness and possibilities that contain Chinese clothing elements to the world's fashion industry.
In order to expand the brand awareness and influence, Red Bean Men's clothing will implement a new communication plan and hire international first -class directors who serve Mercedes -Benz, Audi, Lincoln, Cartier and other brands to shoot a new brand TVC "comfortable sympathetic" and speak strongly to the mainstream people. Essence At the same time, with the help of science and technology breaking, Qi Wei, Luo Yonghao, Wu Xiaobo, Hu Bing and other industries such as big coffees, celebrities, and celebrities endorsed their voice, and once again refresh consumers' brand awareness of Red Bean Men's clothing, consolidating and strengthening the user's mind of "red beans = comfort" , Enhance the confidence of "new domestic goods" in shirts, benchmark international brands, and enter high -end users.
0 Sensing shirts on the day of sale, the first sales of JD platform shirt category products first, Tmall platform shirt product first/shirt product category single product sales first, Tmall Red Bean official flagship store, the number of visitors increased by 242.3 compared with last year's Double Eleven %! Major mainstream media, fashion, and financial media have reported on this "phenomenon -level" domestic goods.
Technology empowerment comfortable men's clothing
Rome was not built in a day. The confidence and strength of the Red Bean Group's world -renowned men's clothing brand comes from the 65 -year technical precipitation and process accumulation.
Red Doudou Group has always focused on the development of men's clothing in 65 years. So far, 128 patent technologies have been accumulated, and 3 million Asian men's human body data has been accumulated. 168 types of tailoring models have been accumulated. Quality shirts all reflect the sense of technology and show the future.
Red beans 0 sensory comfort shirt fabric uses the functional fiber blend of Chinese and Austrian countries, while bringing a variety of comfortable experiences such as light, delicate, breathable, and adding Swiss HEIQ polymer polymers to allow shirts to perceive the body surface temperature and realize intelligence Temperature control helps the human body temperature control in a comfortable state.
In terms of production technology, 5 3D three -dimensional tailoring is created. The side seam of the shirt is hand -made seam. The buttocks of the buttons are in line with ergonomics, and 10 high -definition processes such as the bottom of the lining, below fish bone spurs, etc. show details everywhere. Achieve taste. Each shirt has undergone 102 processes to really make ingenious manufacturing.
"Breathing collar", "duck egg -type sleeve cage", "parabolic back", "parable cuff", "tolerant belly fence", creating the most in line with Asian men's shirts. Red beans 0 sensory shirts all reflect the sense of science and technology, showing the future. The so -called "0 sense", that is, the functional generalization of 0 pressure, 0 wrinkles, 0 friction, and 0 shackles. "0 is the beginning of all stories, representing our unwavering original intention, and re -start with a zero mentality!" Wang Changhui, general manager of Hongdou Co., Ltd., expanded it.
In accordance with the trend of the development of the times, the Red Bean Group focuses comfortable, focuses on the main business, actively embraces the digital economy, strives to promote digitalization and digital industrialization of the industry, deeply integrates into various aspects of the production and operation of the enterprise with digital technology, reshapes the traditional industrial form, enhances the core competitiveness of the enterprise Essence In 2018, the Red Bean Textiles and Clothing Industry Internet Platform was listed as the first batch of pilot projects for the industrial Internet platform of the textile industry, and was selected as a pilot demonstration project for the Innovation Application of the Ministry of Industry and Information Technology's Industrial Internet Platform. The platform tailor -made for Red Bean Men's "5G+Industrial Internet Integration Application Project based on digital integrated platforms", which uses MEC as an anchor point to build the five -in -one cooperative development of the "cloud tube edge industry", facing the clothing industry 5G Personalized customization needs, quickly realize a little access to end -to -end services. This solution helps enterprises to improve production efficiency by 20%, reduce corporate costs by 10%, and the ability to quickly reverse has increased by 100%.
It is understood that the domestic men's market size is 600 billion yuan, and the purchasing power that can be moved by comfortable in 2025 will exceed 350 billion yuan. Red bean men's clothing actively implements strategic transformation, focusing on mainstream, high -end, and youthfulness, leading the new era of comfortable men's clothing, embarking on the brand's "road to chase", aiming at 100 billion companies, striving to create influential international brands, let China allow China The brand blooms more gorgeous glory on the global stage.
